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$300,000
1 Beds 1 Baths 202615691 MLS FS - Fee Simple Tenure ACTIVE Status Makaha Beach Cabanas BLDG.
Welcome to your dream getaway! This beautifully remodeled beach condo perfectly blends modern luxury and coastal charm on one of Hawaii's most breathtaking beaches. Enjoy panoramic ocean views from your private lanai, where you can sip your morning coffee while soaking in the island breeze. Step inside to find a fully furnished, open living area bathed in natural light, featuring high-end finishes and stylish decor. Updated throughout with new flooring, cabinetry, countertops, and new appliances. New windows and lanai doors frame the picturesque views ($17,000 upgrade). The building has recently undergone extensive improvements, enhancing both aesthetics and functionality. Take advantage of the newly renovated common areas, such as the BBQ area, and enjoy direct beach access! Whether you’re looking for a permanent residence, a vacation home, or an investment opportunity, this condo offers the best of island living. Don’t miss your chance to own a piece of paradise—Hurry before it's gone!

84-965 Farrington Highway Unit A806, Waianae

Listing courtesy of eXp Realty.

$178,000
1 Baths 202615632 MLS FS - Fee Simple Tenure ACTIVE Status Makaha Valley Towers BLDG.
Absolutely Stunning ocean and mountain views from a rare 16th floor corner studio! Breezy and bright high floor studio located in beautiful Makaha Valley features largest studio floor plan -- 515 sqft of living space and a large Lanai. This turnkey unit has been frequently visited by its owners over the years and very well cared for and is fully furnished for rental or residence. Cozy unit is move-in ready with a great open layout and tile floors throughout for easy maintenance. Central A/C is included in your maintenance fee and multiple large sliding glass doors provide excellent airflow and views. Close proximity to Makaha Beach Park and golf/country club. Makaha Valley Towers is a well kept property with 24-hr security, gated entry, heated pool, resident work space, BBQ areas and is beautiful! 1 unassigned open parking is included with numerous guest parking. Do not miss this studio before it goes!

84-680 Kili Drive Unit C1609, Waianae

Listing courtesy of HNL Solutions LLC.

$2,398,000
4 Beds 4 Baths 202612344 MLS FS - Fee Simple Tenure ACTIVE Status
Discover an exceptional opportunity in the prestigious Makaha Valley Estates. Set on an expansive 64,469-square-foot lot, this impressive 4-bedroom, 3.5-bath Estate offers 4,890 square feet of interior living space surrounded by the natural beauty of Oahu’s west side. The spacious floor plan provides flexibility for comfortable everyday living, entertaining, working from home, or hosting guests. Step outside to enjoy your private swimming pool, generous outdoor areas, and a covered lanai showcasing breathtaking ocean, coastline, and mountain views. Lush tropical surroundings create a peaceful sense of privacy, while the home’s elevated setting captures refreshing valley breezes. With its remarkable size, scenic location, and abundance of potential, this distinctive property offers the space and setting to create your own private retreat in beautiful Makaha Valley.

84-1330 Maunaolu Street, Waianae

Listing courtesy of Coldwell Banker Realty.

$730,000
4 Beds 3 Baths 202615527 MLS FS - Fee Simple Tenure ACTIVE Status
INCREDIBLE OPPORTUNITY FOR VA ASSUMABLE RATE AT 2.625%! Welcome home to Lokelani At Maili Kai I! This spacious, beautifully maintained 4 bedroom, 3 bathroom single-family home features a flexible layout with a bedroom and full bathroom on the first floor, offering plenty of space for everyday living, guests, a home office, or multigenerational living. Enjoy split AC and a window unit in one of the upstairs bedrooms for year-round comfort, a brand new dishwasher, and recent updates to two of the bathrooms. Step outside into your oversized yard with plenty of room to entertain, garden, play, or create your own outdoor oasis. Located in a beautiful, quiet neighborhood with the Waianae coast and mountains as your backdrop, you are just moments away from some of Oahu's most famous hikes and beaches. Don't miss out on this wonderful opportunity.

87-865 Kulauku Street, Waianae

Listing courtesy of HB Homes INC.

$199,000
1 Beds 1 Baths 202615143 MLS FS - Fee Simple Tenure ACTIVE Status Makaha Surfside BLDG.
Ocean front and fully renovated in 2025 with no details overlooked. The kitchen has new solid wood cabinets, granite countertops, and SS appliances. The bathroom renovation includes a new vanity with granite counters, whale sink, and custom designed tilework on both the backsplash and the shower. Brand new luxury vinyl plank flooring throughout and the plumbing has been updated with an individual isolation valve. It’s a corner end unit, very private, and on the quiet side of the building between the two swimming pools with a direct unobstructed ocean view that is perfect for watching the waves roll in, whales and dolphins swimming by, and the spectacular Makaha sunsets. It comes with 1 covered parking but there is tons of guest parking and you can also rent an extra stall from $40-$60/month. This is a fully gated community with 24-hour security and very reasonable HOA fees that include water, sewer, two swimming pools, BBQ, newly renovated exercise room, men and women’s sauna, a convenience store on site, and surfboard storage. The Pacific Ocean is waiting for you just steps away, come and see for yourself. You will not be disappointed.

85-175 Farrington Highway Unit A343, Waianae

Listing courtesy of American Dream Realty LLC.

$975,000
7 Beds 3 Baths 202615462 MLS FS - Fee Simple Tenure ACTIVE Status
Finally! Your home with the white picket fence. A true gem on the Waianae Coast! This unique property features two newly renovated homes on a very spacious lot, offering endless possibilities for your extended family or a potential investment. The first home is a one-level, two-bedroom, one-bath with a large indoor laundry/ storage off of the kitchen. Multiple split ACs add comfort on those hot days & an outdoor shower for your convenience after that day at the beach. A Large front porch to enjoy spectacular sunsets and a fully enclosed wrap-around yard perfect for family or pets. The main home is actually a five-bedroom, two-bath single-level with an indoor laundry room /powder room off of the kitchen as well. Both homes feature vinyl flooring, new cabinet/counter tops, upgraded white vinyl sliding windows, recessed lighting, ACs, smooth Level 10 drywall finish, brand new appliances (Main), vertical siding, individual enclosed yards, and upgraded electrical/plumbing. Conveniently located across a beach park, on bus routes, near schools, stores, a golf course, and restaurants.

85-050 Farrington Highway, Waianae

Listing courtesy of Advantage Properties Unlimited.

$975,000
202615461 MLS FS - Fee Simple Tenure ACTIVE Status
Finally! Your home with the white picket fence. A true gem on the Waianae Coast! This unique property has two newly renovated homes on a very spacious lot, creating endless possibilities for your extended family or a possible investment. The first home is a one-level, two-bedroom, one-bath with a large indoor laundry/ storage off of the kitchen. Multiple Split ac/s adds comfort on those hot days & an outdoor shower for your convenience after that day at the beach. A Large front porch to enjoy spectacular sunsets and a fully enclosed wrap-around yard perfect for family or pets. The main home is actually a five-bedroom, two-bath single-level with an indoor laundry room /powder room off of the kitchen as well. Both homes feature vinyl flooring, new cabinet/counter tops, upgraded white vinyl sliding windows, recessed lighting, ACs, smooth Level 10 drywall finish, brand new appliances (Main), vertical siding, individual enclosed yards, and upgraded electrical/plumbing. Conveniently located across a beach park, on bus routes, near schools, stores, a golf course, and restaurants.

85-050 Farrington Highway, Waianae

Listing courtesy of Advantage Properties Unlimited.

$190,000
2 Beds 1 Baths 202615385 MLS FS - Fee Simple Tenure ACTIVE Status Makaha Valley Pltn BLDG.
Welcome home to this well-maintained 2-bedroom, 1-bathroom "B" (middle) unit in the gated community of Makaha Valley Plantation. This move-in-ready condo features numerous recent upgrades, including luxury vinyl plank flooring in the living room, and kitchen, new carpet in both bedrooms, a new stove and refrigerator, an updated bathroom vanity, a new security screen door, and a new ceiling fan in the living room. Relax and enjoy peek-a-boo ocean views from the main living area, while the conveniently located parking stall sits directly in front of the building for easy access. Nestled in the scenic Makaha Valley, this resort-style community offers an abundance of amenities, including swimming pools, BBQ areas, tennis courts, and beautifully maintained grounds. Residents appreciate the added security of a 24-hour guarded gate and the pride of ownership reflected throughout the community. Whether you're looking for a primary residence, vacation getaway, or investment opportunity, this property offers the perfect blend of comfort, convenience, and island living.

84-664 Ala Mahiku Street Unit 179B, Waianae

Listing courtesy of Coldwell Banker Realty.

$200,000
2 Beds 1 Baths 202615136 MLS FS - Fee Simple Tenure ACTIVE Status Makaha Valley Pltn BLDG.
This beautifully renovated 2-bedroom, 1-bathroom ground-floor unit is located in a secure, gated community with guard shack and includes one assigned parking stall. Recent upgrades include: Brand-new flooring throughout, A fully remodeled bathroom, Fresh interior paint, New flat-top range, New Security screen door, and replace planks on Lanai. Rare unit location Ideally situated toward the back of the main staircase, this ground-floor unit offers added privacy with minimal foot traffic passing by your entrance. Whether you're looking for your next home or an investment property, this move-in-ready unit is an excellent opportunity. Investors will appreciate its strong rental history—please refer to the local MLS for current rental market information. There is an additional internet and basic cable fee through Spectrum, currently valued at $56.27 per month you pay with your maintenance fee which makes things simple and easy. Short distance to the ocean, Bus Stop located right outside the complex. MVP has 100% insurance coverage. Don't miss this turnkey opportunity!

84-754 Ala Mahiku Street Unit 1353A, Waianae

Listing courtesy of Coldwell Banker Island Prop.

$1,550,000
3 Beds 2 Baths 202615228 MLS FS - Fee Simple Tenure ACTIVE Status
Experience elevated island at Cottages at Mauna Olu, a desirable dated community offering privacy, comfort, and a relaxed island lifestyle. This exceptional former developer's model home features the highly sought-after Waikohola floor plan with 3 bedrooms and 2 full baths, offering elegant single-level living on a beautifully landscaped level lot. Designed for both comfort and entertaining, the home features soaring ceilings and an open-concept kitchen that flows seamlessly into the spacious living area. Premium upgrades include upgraded appliances, beautiful flooring, designer lighting, stylish ceiling fans, and brand-new A/C units. Fully finished and truly turnkey, the residence includes a brand-new king size mattress and bar chairs, making it move-in ready from day one. Conveniently located near the community pool, it offers a private resort-style setting with easy access to amenities. SHORT-TERM RENTAL ALLOWED - a rare and valuable opportunity for an owner-user, second-home buyer, or investor. Former developer's model home with exceptional finishes, thoughtful upgrades, and outstanding flexibility.

84-84 Maiola Place, Waianae

Listing courtesy of Compass.

$599,000
3 Beds 1 Baths 202614965 MLS FS - Fee Simple Tenure ACTIVE Status
This Waianae home offers a flexible floor plan to fit a range of needs. The main level includes 3 bedrooms per tax records, while the lower level adds 3 additional finished rooms — each with its own lock and key — suited for a home office, guest space, hobby room, or storage. Outside, you’ll enter the home through a private courtyard which is shaded by a large, established mango tree, offering a peaceful spot to unwind. The carport has been thoughtfully built out and screened, creating a comfortable, protected outdoor living space that's still open to the breeze. Additionally, a covered area wraps around the back of the house — perfect for outdoor dining or gathering with family and friends. Located in a quiet setting just a block from Maili Beach Park, the home is also near a local health center, grocery stores, and schools. Home is tenant occupied. Please do not disturb tenants. Some furniture may be left behind. Room count may not match county records.

87-159 Kulaaupuni Street Unit B, Waianae

Listing courtesy of EXIT Realty Island Living.

$499,000
3 Beds 3 Baths 202613327 MLS FS - Fee Simple Tenure ACTIVE UNDER CONTRACT Status Maili Beach Place BLDG.
Experience the best of West Oahu living in this beautifully maintained 3-bedroom, 2.5-bath townhome, ideally situated in a peaceful community just a 5-minute walk from the ocean. Move-in ready and thoughtfully updated with fresh interior paint and newer appliances. This home offers a bright, functional layout with generous storage throughout. Enjoy indoor-outdoor island living with a private lanai that's perfect for entertaining or simply relaxing after a day at the beach. Two assigned parking stalls are conveniently located just outside your front door, with ample guest parking nearby. The spacious primary suite serves as a private retreat, where you'll wake up to ocean views and unwind each evening with breathtaking Hawaiian sunsets from the comfort of your bedroom.

87-176 Maipalaoa Road Unit Y59, Waianae

Listing courtesy of Hawaii Modern Realty.

$650,000
3 Beds 3 Baths 202614345 MLS FS - Fee Simple Tenure ACTIVE Status
Welcome home to Pokai Bay Estates! Enjoy a well-cared for and lovingly maintained 3-bedroom/2.5 bathroom home quietly tucked away on Pahano Loop featuring a covered patio overlooking the large fully gated backyard space. Enclosed garage includes a workshop/storage area. Just upgraded with brand new carpet, window ACs, new 2025 exterior paint and a newer 2022 installed roof, newer appliances, this home is truly move-in ready. The home's floorplan offers a functional open layout with plenty of living space for comfortable everyday living. Enjoy the mountain views, refreshing trade winds and beautiful westside sunsets in this established Lualualei neighborhood. The property is conveniently located near Leihoku Elementary School, Waianae Mall, grocery stores, restaurants and other nearby conveniences. With no association maintenance fees, this home offers a great opportunity for a buyer looking to make it their own. Come see the possibilities this property has to offer!

86-906 Pahano Loop, Waianae

Listing courtesy of Koi Realty.

$430,000
3 Beds 2 Baths 202615068 MLS FS - Fee Simple Tenure ACTIVE Status Holomoana At Sea Country BLDG.
Well-located CPR, detached single family residence in the Holomoana at Sea Country community, offering a 3-bedroom, 2-bath layout in a planned setting. The home features updated stainless steel kitchen appliances, an updated water manifold system, and leased photovoltaic (solar) system. Community amenities include a condo association pool, community park, landscaped common areas, and wall/fence features. Conveniently located near Ma?ili and Waianae shopping, dining, and services, with proximity to Maili Beach, Pokai Bay, parks, and coastal recreation. Enjoy access to Farrington Highway for travel throughout the Leeward Coast. A VA assumable loan at approximately 4.5% may be available to qualified buyers, subject to lender and VA approval and buyer eligibility. Buyer to verify all information and terms. This is a short sale and will be sold "As Is". Please add the Short Sale Agent Guideline (supplement) to all offers. View 3D tours, video, and high-res photos via the virtual tour link (chain link icon).

87-1980 Pakeke Street Unit 94, Waianae

Listing courtesy of Team Lally.

$515,000
3 Beds 1 Baths 202614904 MLS FS - Fee Simple Tenure ACTIVE UNDER CONTRACT Status
If you've been looking for a 3-bedroom, 1-bath single-family home conveniently located on the Waianae Coast, this is an opportunity you won't want to miss. Situated on a spacious 6,000+ sq. ft. corner lot, this charming home offers the perfect blend of indoor comfort and outdoor island living. Step outside and enjoy multiple spaces to relax and entertain, surrounded by mature tropical fruit trees and a peaceful hydroponic koi pond. Inside, the home features a bright and well-maintained interior with a remodeled kitchen completed in 2018, fresh paint, stainless steel appliances, and a professional-style gas range. The current layout includes 2 bedrooms plus a versatile den that can easily be converted back to a third bedroom after closing. Additional highlights include owned photovoltaic panels to help with energy savings and a convenient location just minutes from stores, schools, beaches, shopping, and dining. Whether you're searching for your first home or a place to enjoy the relaxed lifestyle of the Waianae Coast, this home is ready to welcome its next owner.

86-46 Analipo Street, Waianae

Listing courtesy of Soldier To Soldier HI Realty.

$725,000
3 Beds 2 Baths 202615005 MLS FS - Fee Simple Tenure ACTIVE Status
Discover your slice of paradise in this charming 3-bedroom, 2-bathroom retreat, offered as a short sale. Step inside to find a bright and airy living space flooded with natural light. The upstairs loft offers additional versatile living space, perfect for a home office or cozy retreat. The bedrooms provide ample space for rest and rejuvenation, while the primary bedroom boasts the added luxury of an attached balcony. Additionally, the primary bathroom features a double vanity for added convenience. Stay cool year-round with new split AC units in every room, while leased PV keeps energy costs low. Outside, admire the fresh exterior paint as you pull into the spacious driveway and the attached 2-car garage. Hosting gatherings is a breeze with the large yard and covered lanai, where you can enjoy stunning views of the Waianae mountain range. Conveniently located near beaches and popular hikes; adventure awaits just moments from your doorstep. Don't miss this opportunity to embrace a laid-back lifestyle in this beautifully appointed home! Sale is subject to lender approval.

87-1041 Huamoa Street, Waianae

Listing courtesy of eXp Realty.

$590,000
4 Beds 2 Baths 202614304 MLS FS - Fee Simple Tenure ACTIVE Status
Welcome to 84-871 Lahaina St — a legal two-family duplex offering incredible flexibility on Oahu's sunny Leeward coast! Live on one side and rent the other, or generate income from both. Each unit lives like its own home with a fully fenced private yard, two tandem parking stalls (one covered, one uncovered), plus ample street parking. Solid CMU block construction keeps the interiors naturally cool year-round, while 10 leased solar panels and a Tesla battery help tame energy costs. The location is unbeatable: stroll to Papaoneone Beach — the white-sand cove locals call Turtle Beach or Cabanas — and take in world-famous Makaha Beach, legendary for its surf, just minutes away. Whether you're after a multigenerational home, a smart investment, or the ultimate island lifestyle, this versatile property delivers. Don't miss your chance to own a piece of paradise at an affordable price. Bring all offers!

84-871 Lahaina Street, Waianae

Listing courtesy of eXp Realty.

$1,599,999
5 Beds 3 Baths 202614991 MLS FS - Fee Simple Tenure ACTIVE Status
**PRIVATE • NO HOA • 1.35 ACRES OF AGRICULTURAL LAND • TWO HOMES • A RARE HAWAIIAN RETREAT!** Opportunities like this are almost impossible to find on Oahu. Hidden within the breathtaking Makaha Valley, this secluded 1.35-acre agricultural estate offers the privacy, freedom, and lifestyle that so many buyers are searching for—but so few ever find. With **no HOA** telling you how to enjoy your property, you'll have the space and flexibility to create the island lifestyle you've always imagined. The grounds are a living tropical paradise, featuring majestic monkeypod trees and an incredible producing orchard with mango, Hass avocado, lychee, soursop, macadamia nut, noni, lemon, lime, and multiple varieties of oranges. As the mock orange hedges bloom several times a year, the entire property is filled with an unforgettable fragrance, complemented by vibrant gardenias, star jasmine, hibiscus, tea leaves, decorative palms, and beautiful plumeria trees that make every day feel like you're living at a private resort. The estate includes **two homes** plus a charming vintage Blue Bird bus with exciting possibilities for additional living.

84-425 Makaha Valley Road, Waianae

Listing courtesy of Soldier To Soldier HI Realty.

$1,475,000
10 Beds 4 Baths 202614927 MLS FS - Fee Simple Tenure ACTIVE Status
Rare investment opportunity featuring four detached single-family homes on an R-5 zoned lot. Ideal for investors, 1031 exchange buyers, or multi-generational living, this versatile property combines steady cash flow, privacy, and long-term value creation. The property includes two 3-bedroom and two 2-bedroom residences. Each home boasts its own private fenced yard and dedicated parking, providing tenants with single-family independence. Operating expenses remain exceptionally low as tenants pay all utilities—including water, sewer, gas, and electricity. Turnkey performance meets huge upside. Units A (3-bed) and B (2-bed) were renovated in 2025, commanding top-of-market rents. Currently operating at a 5.06% cap rate on $74,640 in annual income, bringing below-market units to prevailing rates unlocks an extra $15,600 annually, pushing the potential cap rate to 6.12%. Don't miss this well-maintained, high-yield asset!

84-916 Hanalei Street, Waianae

Listing courtesy of Asian Pacific Investments LLC.

$1,475,000
202614924 MLS FS - Fee Simple Tenure ACTIVE Status
Rare investment opportunity featuring four detached single-family homes on an R-5 zoned lot. Ideal for investors, 1031 exchange buyers, or multi-generational living, this versatile property combines steady cash flow, privacy, and long-term value creation. The property includes two 3-bedroom and two 2-bedroom residences. Each home boasts its own private fenced yard and dedicated parking, providing tenants with single-family independence. Operating expenses remain exceptionally low as tenants pay all utilities—including water, sewer, gas, and electricity. Turnkey performance meets huge upside. Units A (3-bed) and B (2-bed) were renovated in 2025, commanding top-of-market rents. Currently operating at a 5.06% cap rate on $74,640 in annual income, bringing below-market units to prevailing rates unlocks an extra $15,600 annually, pushing the potential cap rate to 6.12%. Don't miss this well-maintained, high-yield asset!

84-916 Hanalei Street, Waianae

Listing courtesy of Asian Pacific Investments LLC.

$699,999
3 Beds 2 Baths 202612269 MLS FS - Fee Simple Tenure ACTIVE Status
Tucked away at the end of a shared driveway, this private 3-bedroom, 2-bath CPR single-family home offers peaceful living with breathtaking Waianae Mountain views from nearly every room facing the backyard. Enjoy direct gated access to the adjoining city park with baseball fields, basketball courts, and a skate park. The low-maintenance yard features new weed barrier and gravel, plus mature champagne mango, banana, and citrus trees. Fresh interior paint and over $13,000 in July 2026 improvements make this home move-in ready. Designed with today's technology in mind, the home is wired for fiber internet, high-speed Ethernet throughout, and hardwired security cameras, making it an exceptional setup for remote work, streaming, gaming, or a smart home. Major upgrades include an owned 14kW PV system with 20kWh batteries (financing to be assumed), roof replacement, updated flooring and subfloor, dual-pane vinyl windows, Daikin split AC, smart water heater, and additional electrical improvements. With four occupants, owners currently pay only the approximate $50/month HECO connection fee and don't lose power after 2+ days of the street being without power during recent storms.

85-760 Lihue Street, Waianae

Listing courtesy of eXp Realty.

$400,000
1 Beds 1 Baths 202614649 MLS FS - Fee Simple Tenure ACTIVE Status Maili Cove BLDG.
Paradise awaits at this hidden gem along Oahu's Leeward Coast! Welcome to your secluded oceanfront oasis, where refined luxury meets breathtaking coastal living. Step inside and be captivated by the open concept floor plan, perfectly framed by stunning ocean views. This beautifully upgraded residence features tasteful finishes throughout including tile flooring, no popcorn ceiling, a bright & modern kitchen with quartz counter tops + a stylish tile backsplash, and a spa-inspired bath showcasing a renovated stone walk-in shower. Fully furnished, this unit is completely turn-key and ready for you to move in. Enjoy your morning coffee from the comfort of your private lanai or relax at the end of the day while taking in the spectacular sunset. With the ocean as your backyard, spend your days surfing or snorkeling or take a refreshing dip in the pool. The beauty and magic of oceanfront living simply cannot be missed!

87-561 Farrington Highway Unit 216, Waianae

Listing courtesy of BHGRE Refined.

$169,000
1 Beds 1 Baths 202614743 MLS FS - Fee Simple Tenure ACTIVE Status Makaha Valley Towers BLDG.
Discover an excellent opportunity to own at Makaha Valley Towers! Welcome to Unit 635, where affordability meets the beauty of Hawaii. Freshly cleaned and ready for immediate occupancy, this desirable one-bedroom residence offers the perfect opportunity to move right in while adding your own personal touches over time. Situated on a lower floor, yet still enjoying breathtaking mountain, valley, and unobstructed coastline views, this sought-after odd-numbered unit is conveniently located next to the elevator, laundry facilities, and trash chute for effortless condo living. Enjoy the peaceful, resort-like setting in a private valley location on the bus line, just minutes from world-famous Makaha Beach, Makaha Golf Course, hiking trails, restaurants, and everything the beautiful West Side has to offer. Whether you're searching for a full-time residence, weekend retreat, or investment opportunity, you'll appreciate the incredible value. Maintenance fees cover nearly all your monthly housing expenses, including electricity, central AC, hot water, water, sewer, cable TV, internet, and 24-hour gated security, making ownership both convenient and affordable.

84-770 Kili Drive Unit J635, Waianae

Listing courtesy of Foster Realty, Inc..

Based on information from the Multiple Listing Service of Hicentral MLS, Ltd. Listings last updated on . Information is deemed reliable but not guaranteed. Copyright: 2026 by HiCentral MLS, Ltd. IDX information is provided exclusively for consumers' personal, non-commercial use. It may not be used for any purpose other than to identify prospective properties consumers may be interested in purchasing.